Billboards and Brain Things

Neuromarketing, a fusion of neuroscience and marketing, delves deep into consumer behavior through brain responses to stimuli. Its impact on traditional retail is significant, with insights aiding store layout, scent marketing, product placement, pricing, and point-of-purchase displays. Real-life applications include KitKat’s packaging design, Walmart’s store layout, Gap’s music choice, and Sephora’s in-store experience enhancements. Ethical…

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